Wednesday, August 10, 2011

A writer's step-by-step plan for using social media

Social media is so confusing. Writers know it's important, but where do you start? Twitter? A blog? Facebook? What do you post? How often? And how does it help you sell your book?

I've read several wonderful books on the topic. Here's a rundown of their top tips:


Author 101: Bestselling Secrets from Top Agents

Author 101: Bestselling Secrets from Top Agents by Rick Frishman and Robyn Freedman Spizman
The main thing I learned from Author 101: Bestselling Secrets from Top Agents is that a writer needs a platform. It doesn't matter if you write nonfiction or fiction, it's all about your platform. So what's a platform? There are actually two kinds (three if you consider that Facebook or Twitter are also platforms, but this refers to a writer's platform).

The first kind of platform is how readers think of you when they think of you. For example, Isaac Asimov will always be known as a science fiction writer, even though he wrote many books that weren't science fiction. J.K. Rowling will forever be identified with Harry Potter. J.R.R. Tolkien will always be remembered for The Hobbit and The Lord of the Rings. Maybe in the future, I'll be known as the writer of Toren the Teller or Gilbert the Fixer. But for now, my platform is that I'm a funny writer, a Geek Goddess, and the author of humorous fiction, fantasy and science fiction for kids and teens. I also have a reputation for helping other writers out.

The second kind of platform is made up of the number of Twitter followers, Facebook fans, blog subscribers, and so on that you have. If you want an agent in today's publishing environment, you're going to need this kind of platform--but how do you get it? That part wasn't so clear, so I kept looking.

Smart Self-Publishing: Becoming an Indie Author

Smart Self--Publishing: Becoming an Indie Author by Zoe Winters
Smart Self-Publishing: Becoming an Indie Author is chock full of information and useful advice, both for self-publishers and traditionally published authors. While the author writes about the things that worked for her, she does acknowledge that other authors have succeeded with things that didn't, and you may succeed with them too. This sets this book apart from almost every other book I've read on self-publishing, which have gone on and on about why you should e-publish and how much success the author had as an indie publisher.

You'll learn why you need a newsletter, where you can create one, and what you should and shouldn't put in yours; working out a marketing schedule and a marketing plat; why you need to set both short-term and long-term goals, and what those goals can be; self-editing, critique groups, and hiring a freelance editor; what kind of prizes lead to more sales (and what kind don't); and all aspects of marketing, from social networking, blogs and blog hopping to marketing with video and paid advertising when you've earned enough to afford it.

This is one of the most helpful books I've read on self-publishing, and I highly recommend it.

Still, even though it talked a lot about the importance of blogging for writers, I still didn't feel I had enough of a grasp on the details. Yes, it mentioned that it's a good idea to post several times a week, but what good is that if no one is checking out your blog? How do you get people to give your blog a glance? And then a second glance? And then maybe subscribe? So I went looking for another book on the details, and I found a great one.
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garret
Although it's not writer specific, I found ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income invaluable for the depth of information it contains about successful blogging.

There are two ways to make money blogging: either by selling advertising space, or by using your blog to promote your work, for example, as a freelance writer or editor. I went through the book with a highlighter, and I ended up highlighting something on every other page.

I even put stars near some things I found particular helpful. For example, there's a list of question to ask yourself to help you better understand your target audience. There's also a section on useful blog properties, and another wish suggestions for how you can create useful blog content. It was great.

We Are Not Alone: The Writer's Guide to Social Media

We Are Not Alone: The Writer's Guide to Social Media by Kristen Lamb
 Of course, at this point, I had learned so much I felt like my head might explode. I needed one book to help me tie it all together, and luckily I found it in We Are Not Alone: The Writer's Guide to Social Media.

This book is awesome! And in my next blog post, I'll tell you why.

Meanwhile, if you have any questions about social media for writers, please feel free to ask them in the comments section below. I'll do my best to answer them if I can.       

Sunday, July 31, 2011

How do you create a brand when your favorite color is rainbow?


Since I've decided to e-publish my own work, I've been reading many books on successful self-publishing, like Smart Self-Publishing: Becoming an Indie Author, and marketing, like ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income and Author 101: Bestselling Secrets from Top Agents. Nowadays it's all about platforms and branding, which are basically nice, tidy little boxes readers can put writers in, so they know what to expect when they buy one of that writer's books or check out her blog.

That's all very well and good for someone who just writes picture books, romantic ghost stories for teens, illustrated books for middle graders, epic fantasy for girls, or funny, geeky ironic-vampire Science-Fiction novels. But what do you do if you write all of that and more?

Ask me what my favorite color is, and I'll tell you it's rainbow. It's not that I'm indecisive and can't choose a favorite color. I honestly like a variety of colors at the same time. Blue is nice. Red is nice. Pink is nice. Yellow is nice. Green is nice. Purple is nice. But I wouldn't buy a painting that was all one color, and I wouldn't want to paint something that was all one color. That's a wall, not a work of art.

So how does a writer create a brand when her favorite color is rainbow? How can I help you stick me in a nice, tidy box so you can know what to expect when you visit my blog or buy one of my books? I've been puzzling over this question for the last few weeks, and it wasn't until this morning that I came up with the answer: the rainbow is my brand.

And in that rainbow you'll find a variety of colors like none you've ever seen before. Colors to entertain and inspire. Colors to make you laugh, think, dream, fall in love, and embrace your inner magic or your inner geek.

 Welcome to my new blog. Welcome to the wonderful rainbow made up of my many mixed-up worlds.

Tuesday, July 26, 2011

70 best romantic comedy movies

The Princess Bride is my all-time favorite movie, but I love romantic comedies in general. Here's a list of 70 romantic comedies I've loved. Are your favorites on the list?
The Princess Bride
French Kiss
Pretty Woman
Benny and Joon
When Harry Met Sally

Sunday, July 10, 2011

Episode 2--"What's So Funny?"

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What's so funny? In a word: everything! Anything you can think of can be the setup for your humor. The only question is "What do you want humor to do for you?"

Thursday, June 30, 2011

The truth about ebook sales

I've seen several writers quote Bowker's figures on ebook sales, which say they only account for the smallest fraction of books sold and money made. The problem with this is that Bowker can't track Amazon Kindle sales. Only Amazon can, and Amazon

Tuesday, June 28, 2011

Humor: Does It Have to Hurt?


I've been studying comedy since I was a little kid, collecting jokes I found on TV so I could tell them later and make my family and friends laugh. I've read many books on creative humor, and I've even taken a couple of courses in college on the subject. The teachers of the courses and most of the books say the same thing, and that is pain is a part of comedy. But is it really?

Tuesday, June 14, 2011

Read a good book on public speaking

I bought How to Say It with Your Voice by Jeffrey Jacobi, because someone at a writers workshop said I talked really fast, and I wanted to correct that. I also wanted to make sure I did the best possible job when I sat down to start recording my vlog (which should be very soon).

It's a great book: informative, clear, nonjudgmental, and easy to put into practice. I discovered a few tricks to get over speed talking, and also discovered that one of the things I always thought was a defect in my voice--the way it rises and falls as I speak--is actually a good trait to have. I would recommend this book to anyone who is concerned about the sound of their voice or about public speaking.

There were a few tips I think will be particularly helpful when it comes to recording my vlog:

1. "Underline the important words of your talk with a colored marker to remind you which words need a dramatic pitch change. You can also use italics to signify key words." (You should do this with several words in each sentence. Adjectives and verbs frequently work well for this. You can change pitch by either raising or lowering the pitch, and you can vary is for interest.)

2. "Indicate where you want to take extra time by e-l-o-n-g-a-t-i-n-g key words with dashes. Slowing down can also be indicated with an arrow below the key word."

3. "Write in double slash marks // to signify pauses." Pauses add power to your words.

This book has made me more aware of why I react the way I do to people with different public speaking styles, and I'm looking forward to using what I've learned when I start recording my vlog.

 

Monday, June 13, 2011

SCBWI NJ Conference 2011


I've attended several SCBWI NJ Mentoring Workshops, and I feel I've got a lot out of them. This was my first SCBWI NJ Conference, and although I'd heard only wonderful things about it, I did go with some apprehensions. Would I feel overwhelmed by the crowd? How would I work out attending a conference over Shabbat? Would it be worth the cost? 


I talked it over with my husband. We could go as a family and spend Shabbat together. A little bit of duct tape over the locks meant we wouldn't have to use the key cards to get into our room, and we could lock all valuables securely in our car. We could bring our own food--that would have been necessary even if I didn't keep kosher because of my anti-yeast diet--and I didn't have to write anything during Shabbat. It was doable, and we agreed it was a good idea. After talking with Kathy Temean, the SCBWI NJ RA, I felt excited about it. We even discussed the possibility that I might give a workshop next year, although it was too late for me to do that this year.


FRIDAY


ARRIVAL

I arrived at the hotel on Friday at noon. Too early to check in, I went straight to the conference center, schlepping my many bags with me. I wanted to hand my portfolio in early, because I couldn’t sign it in on Saturday (for religious reasons), but I couldn’t find the person I was supposed to give it to. (I didn’t bother to bring anything for the juried art show, because I didn’t have the proper equipment.) So I picked up my name tag and information packet, chatted with a few old friends, like Kathy and Laurie, met sweet and helpful Ame--with her happy high voice, her spiky red hair, and her little red bow--and went to my Friday intensive. 

I’d had a hard time choosing an intensive, because they all sounded too basic for me. I somehow ended up with “The Craft and Art of Writing” with Stephan Barbara. Too late, I noticed there was one on self-editing. I probably should  have gone with that one. 


THE CRAFT AND ART OF WRITING


Stephan is a young, amiable, good-looking agent with a Lit degree, who used to work as a book reviewer for the Wall Street Journal. Reviewing books turned out not to be a good job if you were hoping that people would write to tell you how helpful they found your reviews (also not the best if you want to get paid, or at least that’s been my experience). The only time people wrote to him was after he reviewed a book that painted the Boy Scouts in a less than favorable light, and then it was all hate mail. 


I didn’t even know the Wall Street Journal reviewed books, but in the week after the conference, a WSJ article on the darkness in YA drew a lot of criticism from YA writers who felt their work was being attacked. Frankly, I think this drew an unnecessary amount of attention to an article that otherwise would have only been read by a handful of people. Hate mail lends more weight to such articles than no attention whatsoever. This isn’t the famous New York Times book review section, after all. 

He asked us what the necessary parts of a story were, and he wrote the answers down on a large sheet of paper. Character. Conflict. One of the things he wrote down was an “antagonist.” I said it didn’t belong there. He said, “Name a story that doesn’t have an antagonist.” I said, “When Harry Met Sally.” Silence. (I could have added “Almost every episode of Friends.”) Someone else said that an antagonist didn’t have to be a person. Really? Let me look that up in the dictionary… From Dictionary.com: ”antagonist: noun 1. A person who is opposed to, struggles against, or competes with another; opponent; adversary. 2. The adversary of the hero or protagonist of a drama or other literary work: Iago is the antagonist of Othello.”  Sounds like an antagonist has to be a person to me, but I could be wrong. 

He wrote down the parts, and then told us to write the start of a story. I did. Then I waited. And waited. And waited. So he suggested I write the starts of three stories, so I did. And I waited. And waited. And waited. It turns out everyone else was writing the outline for half a story, not the start of a story. We went around the room and read what we had written. Lisa had written a great outline for the start of a story, so we picked hers to work on as a class. We then discussed what would be the best opening scene and the best POV (Point Of View), and we wrote opening scenes. We then discussed what scene would make an interesting confrontation between two characters in the story, and we wrote those. After each writing period, we read what we had written out loud. Mine elicited a laugh at the right spot, so I guess it worked. 

The intensive lasted four hours, and I can’t say I really learned anything from it, except that if you write book reviews for the Wall Street Journal and you want people to actually read them, review a book that paints the Boy Scouts in a negative light. As for the less experienced writers in the class, I think the main thing they might have taken away is “Authority: set the stage on page one with confidence.” That’s something I do see as a distinction between some newbie writers and those who have been at it for a long time. Sometimes newbie writers can be too timid, not willing to let the story be all that it can be. You have to believe in yourself and in your story if you want your reader to, but it can take time to gain that confidence. 

AGENT CRITIQUE 

My agent critique came next. I’ve talked with this agent before, and I think if I do get to the point where I need an agent, there’s a good chance I’ll choose him. I like his attitude, and I like his questions. They let me see things in my manuscript I maybe haven’t considered before. He doesn’t micromanage, which is good, because I really don’t need hand holding, just career guidance and help making the right connections and getting the best deal. 

We talked about my plans regarding e-publishing (he said I seem to know what I’m doing) and about Why My Love Life Sucks. He loved Gilbert’s voice and the humor, loved the dialogue. I said that’s because I’ll often write the same scene three times, so I can get it just right. He put on a shocked face and said, “You mean you don’t get it right the FIRST time?” I laughed and said, “In Improv they like to say you shouldn’t worry that it’s going to suck--because it’s DEFINITELY going to suck.” He said, “I have a client I’d like you to talk to.” Then it was my turn to laugh. 

THE WYNDHAM HOTEL 

I found someone who would take my portfolio for me, which lightened my load a little. Then schlepping what was left of my bags, I returned to the lobby and checked in. I got my room key, and then spent the next half hour getting extremely lost in the hotel. It’s not a huge hotel, but it’s very easy to find yourself going back and forth between floors, or maybe I should say half floors. The same floor can actually exist on two levels, and it turned out my second floor room was half a floor below the second floor where the conference was taking place. Eventually I returned to the desk, asked for directions again, and got the right room. 

It was very nice, and the beds were extremely comfortable, possibly the most comfortable of any hotel beds I’ve ever slept in. The view was okay, although it mostly consisted of the branches of one tree that extended all the way to our window. Even in the middle of the day, there wasn’t much danger of bright sunlight getting into the room. (A little bit of sunshine would have been nice.) My husband and kids soon arrived with our luggage and flowers for me. It was our anniversary. That was so sweet for him to bring me flowers. 

I enjoyed a quiet Friday night with my family. We ate dinner in our room. It was nice. I didn’t go to the Friday night Mix and Mingle because the charge was mostly for the food, and I couldn’t eat any of it. It was right outside our hotel room door, though, so I couldn’t help but walk through it. I guess it would be great if you’re a social butterfly, but parties aren’t my thing. 

SATURDAY 

BREAKFAST 

Saturday started with breakfast, but again I couldn’t eat anything, so I asked my husband to check it out to see if there was anything he could eat. He got one bottle of orange juice, and found my portfolio had been laid out. He returned to the room, grabbed a bunch of the little wind-up robots I’d brought for promotional purposes, and put them next to my portfolio. We kept adding robots as they disappeared, so I’m glad I managed to give most of them away. (They have the URL to my website on them.) 

GRACE LIN’S KEYNOTE SPEECH 

After eating breakfast in my room, I went to the amphitheater to hear Grace Lin’s keynote. It was funny, heartfelt and sweet. Grace Lin talked about her childhood, how she grew up in a little town where her family was the only Chinese one. She thought of herself as American as anyone else, until someone read Five Chinese Brothers, and another kid turned to her and said, “Chinese just like you!” She grew up wanting to illustrate classic fairy tales, and she was well on the way. But then during a scholarship that took her to Italy, she realized she wanted to learn more about Chinese art. She discovered the bright colors of Chinese folk art, and she embraced it. After publishing one Chinese-American picture book, she had to decide whether she wanted to be labeled a multicultural writer, and she decided to embrace it. And in the end she discovered that by writing books for kids who were “Chinese just like me,” she ended up being a truly multicultural writer, one who is embraced by all children from all cultures. 

AGENT PANEL 

The Agent Panel mostly centered on ebooks, because that is, after all, the hot topic everyone wants to know about. I asked two questions. First, if one of your clients came to you wanting to self-publish an ebook, would you support that client? Second, with Nook books and ebooks for the iPad offering so many bells and whistles, how are paper books going to compete? The agent from Andrea Brown Literary said they’ve just published an ebook with one of their writers, and they’re looking to see how that goes. As for interactive picture books, most felt hardcover picture books still had a lot to offer, and that ebooks didn’t provide enough added value to make them replace hardcover picture books altogether. 

The Agent Panel was very interesting, which is why I regretted having to leave in the middle for my author critique. 

AUTHOR CRITIQUE 

I learned a lot from my author critique, namely how NOT to run an author critique. People pay extra to get these critiques. They don’t pay for condescension or attitude. At one point the author assumed I was offended by something she’d said. I replied, “No, I get it. It’s not personal. It’s business.” Her reply was, “Oh, it’s ALWAYS personal.” What the heck does that mean? 

I only paid for an author critique because it was the only way to get an additional editor or agent critique. I had three critique sessions, one pitch session, and one consultation at this conference, and the only one who seemed to go out of her way to be mean was this writer, who is actually less experienced and less qualified than any of the other critiquers I had. Heck, she’s less experienced than I am! She said it was a good “rough draft” (I have edited it many, many times). And after telling me all the things she felt needed to be changed, she wrote, “While it may seem overkill, I have the satisfaction of hearing agents & eds tell me that my mss are polished. That’s a level you want to achieve to capture your publishing dream.” It’s a wonder she can get her shirt on with a head that big. 

I have one word for a writer who thinks that much of herself and that little of everyone else, but it’s not a very nice word, so I won’t use it. Still, if I’m ever in a position to give author critiques at a conference, I will definitely go out of my way to be nice. It doesn’t cost anything, and it’s only fair to the person who has paid for the critique. A little respect goes a long way, and you get back what you give. 

FIRST PAGES SESSION 

After this, I had my first pages session, which didn’t go well. The reader had a monotone voice, and the editor and agent missed the humor in my manuscript. They also ripped apart someone else’s first page, even though it was hilarious. I told the author after the session that I loved her work. I hope that story gets published. It sounds fun, funny and cool. 

MINDING YOUR OWN BUSINESS 

I went to my room to join my family for lunch, and returned for one of the best workshops: “Minding Your Own Business” with Sudipta Bardhan-Quallen. Sudipta has published many picture books, but she makes only about a third of her money from advances and royalties. The other two-thirds mostly come from school visits, work-for-hire, and professional development (like speaking at teachers conferences). She talked about how to get these jobs and what to do when you give an author visit so it’s all about giving your listeners something, not talking about your books. If you write picture books or Middle Grade novels, I’d say this workshop is a must. 

 QUERY LETTERS 

The next workshop I had was Query Letters with agent Mary Kole, but unfortunately my Agent Pitch session pulled me out for the first 10 minutes, and my editor critique pulled me out for the last 20 minutes, which means I only sat in the class for 15 minutes. I’m sure it was great, but I didn’t really get to hear any of it. There might have been a handout, but I didn’t even get to find out about it. 

AGENT PITCH SESSION 

I was very nervous about my Agent Pitch, but it still went surprisingly well. She laughed at the right place, and pointed out two things I needed to fix (I didn’t know a pitch needed the word count, but I did know it needed the main character’s age, and I can’t believe I left that out). She also said she’d like me to submit Why My Love Life Sucks to her. Yes! 

EDITOR’S CRITIQUE 

The critique with the editor went very well too. Among the things she wrote: “This is really hilarious! Great writing and great work! You’ve done a great job at character development with Gilbert! He feels real and totally believable. I love his mom as well. Great, authentic teen language—great work! The voice in this piece is one of your biggest assets. It’s fresh and believable. I think this has a lot of [marketing] potential. I love that it’s a funny twist on the vampire story! I think you’re ready to look for representation.” She gave me some line edits to work on, and she asked to see the entire manuscript! Yahoo! 

RELAXING AT THE POOL 

I then had a break for an hour and 20 minutes, so I used them to go swimming in the hotel’s pool. I know these conferences tend to revolve around food and eating, but what I wouldn’t give to go to a writing conference that revolved around swimming, going for walks, playing games, and just having fun instead. The swim was great. It helped me unwind, and I really needed it. I can’t be the only one who would have enjoyed a swim. 

YA’S LITTLE SISTER: UPPER MIDDLE GRADE 

My next workshop was YA’s Little Sister: Upper Middle Grade, with Olugbemisola Rhuday-Perkovich and Audrey Vernick. It was a lot of fun, and not just because when we heard another workshop cheering, we opened the door to our room, clapped, and let out the loudest cheer we could. (That’s right, we messed with their minds, and it was hilarious.) There was a helpful handout, so we didn’t need to take notes, and we could just relax and chat. We talked about what distinguishes upper Middle Grade from YA and regular Middle Grade. Novels for younger readers usually have neat endings, but kids in seventh and eighth grades are in transition, and the endings of novels for them reflect that. Upper Middle Grade can deal with more serious issues, just not sex, and it’s best to avoid any PG language so that Scholastic doesn’t ask for edits if your book is selected as a book-club option. If you’ve written a clean YA, you might want to consider making your main character 13 or younger. Editors are looking for upper Middle Grades, written by writers who know how to capture a 6th-8th grade kid’s voice. We  chatted. We laughed. We had a great time. And it was nice meeting Olugbemisola, who until then I’d only met online. She had the cutest yellow smiley ring.  

SHUFFLEBOARD, SORT OF 

I had dinner with my family, and at some point I played shuffleboard with a writer named Sonia. Okay, technically it wasn’t shuffleboard, because neither of us knew how to play, so we just made up a game as we went along. The shuffleboard table was in the same place the Mix and Mingle had been on Friday night, and so were a couple of pool tables, a foosball table, and a ping pong table. We had no idea what we were doing, but we laughed a lot and had a ball. The other people at the conference had no idea what they were missing. 

MARKETING CONSULTATION 

I then had a consultation with Harold Underdown. It was great to finally meet him. I’ve chatted with Harold many times online, and I worked with him on the SCBWI Illustrator’s Market Guide a few years ago. Harold critiqued Why My Love Life Sucks, and he had a few ideas about submitting it, namely that I haven’t done that enough. It’s true. I have a fear of submitting my work. It’s so bad that there have been times I felt unable to breathe. I get palpitations. But if I do want to traditionally publish, I need to just do it. Thing is, I haven’t quite made up my mind yet. Indie publishing ebooks is looking better all the time. 

THE ART SHOW ON THE BRIDGE 

My family had another quiet night. We considering going out for a walk around the hotel, but it was dark, and I have poor night vision. The hotel is located in a lovely wooded area with a lake and a waterfall. There’s a map to tell you were to go if you’d like to jog around the lake. There’s a bridge that connects the hotel to the conference center, and it passes over the water. This is where they set up the artwork for the juried art show, and the pieces illustrators had brought in were wonderful. I particularly liked Penny Weber’s giraffe, with the two boys painting spots on it. The framing and flow of the piece were perfect. I also loved Doris Ettlinger’s piece—how you could feel the heat coming off the sun in the painting—and Leeza Hernandez’s funny “Bad Hair Day,” with an angry girl pulling her huge mass of hair along in a little red wagon. The bridge was the perfect place to exhibit the work. The views from that bridge are gorgeous, particularly when there’s a rowboat or two on the lake. My husband enjoyed taking our son out for a walk during the day when I was busy at the conference, and I wish I could have joined them. 

SUNDAY 

Another breakfast with my family on Sunday morning, and then it was off to David Caruba’s agents and editors survey.  

DAVID CARUBA’S AGENTS AND EDITORS SURVEY 

This was definitely the most informative speech that was given in the amphitheater. David Caruba surveyed close to 30 agents and editors, including a few that weren't at the conference. Although the agents and editors reported that 60% of their sales are in YA, and only 40% of their sales are in Middle Grade, they are acquiring almost 80% Middle Grade, and only 20% YA. Agents and editors are predicting that Middle Grade will be a hot age group in a couple of years, and while they are inundated with YA manuscripts, they don't get nearly enough Middle Grade novels.
The good news about the picture books is that they're holding ground, and agents are still acquiring them (although less than 5% of what their acquiring is from picture books). While it wasn't so long ago that the preferred length of picture books had dropped down to 1000 words and then down to 500 words, the preferred length now is under 300 words. Picture books also have to be character driven, because publishers want to know that they will be able to market a series with the character.

Middle Grade does more school and library business than YA, but YA sells better. They are actively looking for Middle Grade --- but not actively buying it! Magical realism in Middle Grade is HOT. They don't want "quiet." Quiet means literary, and when an editor says your manuscript quiet, what she means is "It's great, but it's literary, and I can't sell literary." What they can sell our books like the Percy Jackson and the Wimpy Kid series. Genre fiction sells, and that's what they want.

YA is in transition. "It's the machine and then knows no end. It is the Energizer Bunny." But there is too much of it out there. The competition is tough. And publishers want to see a big success right away. In this market you're better off if you haven't published before, because previous weak or middling sales can really hurt your chances. It's harder than ever to get published without an agent --- but getting known on the Net (and at networking opportunities like this conference) can help you get an agent.

FANTASY is HOT. How hot? 85%. That's pretty hot. But there's too much dystopian. "If you call it dystopian, editors won't take it."

In regard to vampire novels, ironic vampire novels are HOT -- YES! (I half suspect that the agents and editors I talked to at the conference skewed the results here, and if so I thank them!) Fat Vampire and Jane Jones: Worst Vampire Ever are two examples of ironic vampire novels.
The fact that Borders is closing is weighing heavily on their minds. They're hoping the money will transition into e-books sales. David said he believes that bookstores will it evolve to become more about coffee and board games and less about books, but he does think they will continue to exist.
Agents say that editors are offering lower advances.

Science fiction is the next big thing, but that six months from now, and agents and editors need to look two years into the future.

Humor in Middle Grade is good. E-books for YA are good. One major agent said, "People want series, not one-offs. I think it's a drag."

Only genre books are selling. That's all the agents and editors want right now. They're looking for all kinds of genres. While fantasy and science fiction are the hottest, they're also looking for good thrillers and the like. Both agents and editors lament that publishers want a hit out of the gate, and they don't want to build an author anymore. The biggest question right now is Amazon, particularly now that they’ll be publishing. Everyone wants to know what Amazon is going to do next.

So in short: YA is strong, Middle Grade is doing well, Picture Books are holding their own, Amazon is up, Borders is down, and the field is healthy. 

OVERVIEW OF BOOK CONTRACTS 

My first workshop on Sunday morning was Overview of Book Contracts with Edward Necarsulmer, and it was great, because it allowed us to ask him questions about what an agent does. We learned a lot about foreign rights, movie and TV rights, and more. We learned about the parts of the contract that can be negotiated and the parts that can’t. Very informative. 

BANGING YOUR HEAD—15 THINGS I LEARNED THE HARD WAY 

The workshop after that was Banging Your Head—15 Things I Learned the Hard Way. Some of the things she learned the hard way I’m rather surprised anyone didn’t find obvious, but what was worse, I felt there were also a few pieces of misinformation. There was a handout, so I can give specific examples. Number one: “No cutesy pictures.” (Apparently, it didn’t occur to her that there might be a few illustrators at a writers AND illustrators conference.) Number five: “Also, substitute other words in place of said; [the semi-colons are hers, not mine] yell, cried, whispered, and the like because they are more descriptive…. Careful about adverbs, though, they are currently out of favor, but sometimes one is necessary; cried softly or cried loudly.” The problem with this is that you shouldn’t use an adjective when you can simply use a more specific verb. You shouldn’t write “cried softly” when you can write “whimpered.” You shouldn’t write “cried loudly” when you can write “wailed.” And very often writers—in trying to substitute words instead of “said”—use words that aren’t verbs of speech, which can produce some silly results. For example, “she breathed” or “she laughed.” You can’t breathe or laugh words. 

I could add a 16th item to her list of things I learned the hard way, namely do not sign up for workshops with names like “Banging Your Head.” 

CO-AUTHORING A BOOK 

Next came Co-Authoring a Book with Natalie Zaman and Charlotte Bennardo. I met Nat at a Mentoring Workshop in the fall, and it was nice to see her again. I’ve been thinking about contacting someone who writes thrillers so we could work on an idea I have for one, and I was hoping to get some information I might be able to apply. I didn’t. Instead we heard how these two writers met and ended up writing Sirenz together. Before they started writing, they decided that they would drop the manuscript if it ended up coming between them. They each wrote one of the two first-person characters. When one was finished writing a chapter in her character’s voice, she passed the manuscript to the other to write the next chapter in the other character’s voice. Charlotte likes to write the first draft, while Natalie likes to edit, so their talents complemented each other. It worked, and the book is coming out now. 

LUNCH 

At lunch I sat next to a children’s songwriter from a town outside of Philadelphia, although I ate my own sandwich (cold cuts in a brown-rice tortilla). Rob teaches kindergarten, and we talked about ebooks. He’s working with an app developer, and we both agreed that ebooks are the way of the future and the future is coming much sooner than the agents at the conference seemed to imply. Someone at the table suggested we each talk about our work and swap business cards. I got into an argument with someone about The Sun Also Rises. It was one of his favorites, but I hate it, because it ends exactly the way it starts. What’s the point of reading a book if it doesn’t go anywhere? Seriously, would anyone publish that today? And if they did, would anyone want to read it? Yes, it’s very well written. In a way, that makes the utter lack of change in the story all the more frustrating. 

HOLLY McGHEE’S KEYNOTE SPEECH 

Lunch was followed by agent Holly McGhee’s keynote speech, which I mostly missed because I thought I’d lost my Flip video camera, and I was in a panic.  All I remember is that it involved a writer who got cancer, and I think he got better. 

RAFFLE 

I ran around the hotel looking for the camera, but couldn’t find it. (It later turned up in a compartment in one of my bags, thank goodness!) Then came the raffle, and I was glad when Laurie won the prize I had donated: a custom-designed book trailer, blog, or cover with stock artwork. I won a basket of paper products donated by Connie, which was nice. What writer doesn’t always need more paper? She said it should be lucky paper, and everything I submit on it should be bought. That was very sweet. 

AND THAT’S IT, UNTIL NEXT YEAR 

I picked up my portfolio and my big basket of paper, said goodbye to everyone, and headed off to the pool. My husband had already taken the kids home, and we’d arranged to meet at the pool. He made it just in time to get one more swim in, and then we went home. 

We had a good time, and I’m looking forward to doing it again, although next year I think I’d prefer to give a workshop. It will probably be about the House of Funny method for creating humor, which can be adapted to create an infinite number of story plots too. 

Until then, I need to get started on my vlog on that topic. Should be fun!

Monday, June 6, 2011

Found a new Twitter chat for writers

It's called #storyappchat, and they're discussing everything about picture book apps. There's a lot of wisdom to be learned from those with experience in this area.

Thursday, June 2, 2011

So what do you think?

My new cover for Mira Levy. I wasn't happy with the one I threw together in a hurry, so I made this today. I know I should be getting ready for the conference, but I put a copy of this into my portfolio, so it counts. Now to get it up on my website...

Monday, May 30, 2011

Trailer


I've donated a custom-designed book cover,  blog, or book trailer to the SCBWI NJ conference raffle to benefit SCBWI members who need financial support. Here's my trailer for Why My Love Life Sucks to give an idea of what I can do. This was created on my Mac using iMovie. The donation includes music, fonts, transitions, and stock photography or illustrations from iStockPhoto.com, BigStockPhoto.com or similar services.

I look forward to working with the winner!

Shevi

Sunday, May 22, 2011

The Kindle with ads isn't that great, but not for the reasons you might think

I've had an Amazon Kindle with ads for about a week now, and I'm still on the fence about it. So far I only see a few pros to owning this ebook reader, and quite a few cons. Oddly, the ads are not among the cons. So here's my pros and cons list:

Pros
  • The liquid paper--Compared to the back-lit iPad,iPhone or iPod Touch, the liquid paper is easier on the eyes and it means you can go a long time between charges. But do you know what's even easier on the eyes and doesn't need to be charged at all? An actual book. 
  • The price--At $114, this is one of the cheapest ebook readers. 
  • The Amazon Kindle store's selection and pricing for ebooks--Amazon has the greatest selection of ebooks at the lowest prices.
  • The ads--The ads appear when the Kindle is shut off. When you turn the Kindle back on, a small strip at the bottom of the menu lets you click on a link to learn more about the product or offer. The ads don't bother me in the least, and when they offer something good (who wouldn't want a $10 Amazon gift certificate for buying a $5 ebook from the bestseller list?) I kind of wish there were more of them. Right now my only complaint about the ads is that they're repetitive and I can't tell the Kindle to stop showing me ads for some car and some beauty product. My guess is that in the future, the ads might be better tailored to the actual user. This would benefit both the Kindle owner and the advertiser.
  • Get any book you want within seconds--It's literally like holding a bookstore in your hand, but unfortunately this isn't a bookstore you can check out easily, no bargain bin or covers to look at or anything. (See below.)
Cons
  • The user interface--the placement of the buttons can be quite frustrating. There are buttons on each side of the screen to move you forward and backward. Press the top button, and you move back. Press the bottom button, and you move forward. This only applies to navigating books. To move back a page anywhere else, you need to press a tiny back button on the keyboard. Why? Why not have the same buttons take you back and forward a page no matter where you are? And why not just put one back button to the left of the screen, and one forward button to the right of the screen, which would be more intuitive? The main button you use on the keyboard (the one that lets you move up, down, left and right within a page) is tiny and difficult to manipulate. This is true of all the buttons on the keyboard, but because this one button is so important, its tiny size and the way it's situated so close to the Menu, Back, Delete, and Enter keys can be quite frustrating, making the simplest tasks take unnecessarily longer.
  • The on-board Kindle store--Unless you're interested in the bestseller list only and you don't care about price, the Kindle store as you can access it from your device is pretty much useless. You can't look up books by rating or price, and very often when you look something up by topic, the first things on the list are rubbish created by writers who have created lots and lots of ebooks in order to boost their ratings in the Kindle store. Sometimes they'll add something to a public-domain work (like drawings), so they can charge for an ebook you can get for free elsewhere online. This effectively makes the on-board Kindle store a joke, and the laugh is on the person trying to use it to find a book he or she might want to buy.
  • The price of some ebooks when compared to used books--If you want to read books on your Amazon Kindle, you're stuck with whatever the price is on Amazon. Sometimes that's a good thing. Many indie publishers charge $0.99-$2.99 for an ebook. However, most of the larger publishers charge $9.99, and sometimes more. So unless you have money to burn or really need to get that bestseller as soon as it comes out and you're willing to pay retail for it, you're probably better off getting a used (sometimes even new) paperback for a much lower price.
  • Everything the Kindle offers beside books--While some of the apps are nice (Mahjong, for example, looks lovely), the interface makes them unbearably frustrating to use. The worst is trying to access the Kindle store through Amazon's website. Sure, it's great that the device can access the Internet, but does it have to do such a terrible job of it? Frankly, I think Amazon needs to get rid of that feature until they find a way to make using it frustration-free.
In the end, the pros win out over the cons, but the cons show that Amazon still has a long way to go if it wants to get a Kindle into every reader's hands.

Thursday, May 5, 2011

"Where do illustrations come from?"

It might seem like magic, but it's not. Illustrating is a process, very much like writing. There are many ways to do it. Here's one of them:

1. Find a scene in the text to illustrate. I decided to add one illustration to every chapter in Dan Quixote, so I went through the book and copied and pasted scenes I thought would make good illustrations into a single file. Sometimes I picked more than one scene in a chapter, so I could change my mind later.

2. Draw character sketches. This helps make it easier to be consistent when you're drawing more than one illustration with the same character. It's even better if you can draw the same character in different poses. Find places in the text where the character is described, so the drawing fits the words. With Dan Quixote, I drew the cover first. This showed me what all the main characters looked like.
3. Start sketching thumbnails of the scene. Make these the simplest of outlines, with stick figures and so on Try to look at it from different angles. Work out the vanishing point or points. Don't settle for the first thumbnail, because the next one or the one after that could be even better. Here are two thumbnail sketches for one of the illustrations in this book.
I chose to use the angle at the top left, because it seemed more playful and open. The characters' world seems to go on forever, which is what I want for this scene, that sense of endless possibility.

4. Make an enlarged copy of your chosen thumbnail sketch, either by hand or with a copier. I used my multifunction printer.

I then used an improvised "lightbox" (in this case, placing the copy on a window in daylight and placing a piece of drawing paper over it) to trace the outline of that enlarged copy.

5. Start to sketch in the details. You'll note it says "night sky" where the sky is meant to go. I often mark large spaces that will be colored in black with an X. Draw in guidelines (for example, where the edge of the picnic table is hidden by the characters' legs), skeletal lines and so on.

6. Ask yourself if you're happy with it. If not, why not, and what can you do to fix it? I soon realized the important elements in this drawing were still too small, so I enlarged this drawing too.

7. Add the finishing touches, Play around with texture. This is all in pencil, so nothing is final until it's inked. Even then there are ways to fix mistakes, but it's easier at this stage. When you're satisfied, ink the lines you want to use while ignoring the ones you don't. Erase the pencil outline. Now scan your drawing, and unless you see something that still needs changing, you're done! Here's the finished drawing.
You might notice there are some significant differences between the preliminary sketches and the final one. I relocated the trees on the right, and Sandy's feet are closer to her body. You notice things at each stage you want to fix. (Actually, I just noticed the arm Dan is leaning on should be longer. Oh, well, too late to change that now.)

 8. Make last minute corrections. Computers can make this a lot easier provided you have the right software and hardware. I use Corel PhotoPaint (which is a part of CorelDraw), and I like it, but I haven't got used to using a tablet, and working with a mouse is even worse. That's why I'd rather do my sketches by hand and scan them in. Maybe one day I'll be able to afford a Cintiq tablet or a touch-screen computer, so I can see what I'm doing while I'm doing it.

And that's it. The most important thing to remember is to have fun.

Wednesday, May 4, 2011

Hope you like these illustrations I made for Dan Quixote













Why less description might be a good thing

“Psychologists have shown that over describing a character is a bad thing, because it doesn’t let readers fill in the blanks, which is necessary because it helps readers see themselves in the character’s shoes.” This is what an editor told me at an odd sort of writer’s conference . . . in a dream. Apparently I’m getting reassured at writers conferences in my dreams now, and this particular conference looked a lot like summer camp, except with adults wearing suits. The editor wore a funny hat, and she had the bunk bed under mine.Oddly, the advice still seems to make sense.

Monday, May 2, 2011

What you always knew about high school but wished you didn't.

According to The Geeks Shall Inherit the Earth by Alexandra Robbins, bullying in American high schools is worse than ever. What's even more troubling is that teachers and the educational system itself--which places athletes and cheerleaders above scientists and artists--is partially to blame.

The only good news is that bullying generally ends when high school does, which gives geeks and other outsiders the chance to finally shine. But if our educational system is meant to turn children into successful adults--and not not meant to be a something most kids have to suffer through before they're allowed to be all that they can be--shouldn't this book be a wake up call?  http://www.salon.com/life/feature/2011/05/01/high_school_interview

I've written about this topic extensively in Dan Quixote: Boy of Nuevo Jersey and briefly in Why My Love Life Sucks: The Legend of Gilbert the Fixer. I do think we need to take apart and rebuild our education system from the ground up. Our schools should teach our kids to be better, not bullies and victims.

Monday, April 4, 2011

Response to a Traditionally Published Writer Regarding eBooks

Of course it differs from one writer to the next, and you certainly shouldn’t move to ePublishing only if you’re already traditionally published and earning a living from your traditionally published work. However, I have noticed there’s a reason why your ebooks aren’t selling as well as they could be, a reason that you’ve apparently overlooked and that can be easily remedied.

EPublishing is a great option for writers who haven’t been able to find a traditional publisher yet, as well as traditionally published writers whose books are out-of-print. For most of those who choose to epublish, the choice isn’t between self-publishing and traditionally publishing a particular book: it’s between self-publishing and not publishing that book at all.

It goes without saying that a game that allows anyone to play would have many players who don’t know what they’re doing, so of course the average self-published writer would earn less money than the average traditionally published writer. Traditional publishing has a vetting process that self-publishing doesn’t.

However, if you’ve been in this game as long as I have, you know the vetting process isn’t perfect. Christopher Moore—my favorite writer—supposedly sent out a hundred query letters to agents and received nothing but rejections. He only got an agent through a connection in show business. The writer of the Pulitzer Prize winning A Confederacy of Dunces committed suicide because he couldn’t get that book published while he was still alive. Great writers are looked over by agents and traditional publishers all the time. In fact, it’s the norm. And we’ve all seen terrible writers who have somehow managed to get their books traditionally published. (Of course, it doesn’t hurt to have your own reality TV show, like Snooki on Jersey Shore.) Luck plays a huge part in the traditional publishing game—more than talent, hard work, or anything else. In Self-publishing, however, luck only plays the smallest role. Success is determined by talent, writing the kind of book people want to read, marketing it well,  and learning from those who have successfully epubbed their own books, like Amanda Hocking, J.A. Konrath, and John Locke.

As for why you personally would have a 66% drop in earnings if you decided to only epublish your books, I checked out your books on Kindle and discovered that you’ve priced them out of the market. A book you sell on Kindle for $7.99 can also be bought on Amazon used in hardcover for $.01 plus $3.99 for shipping for a total of $4.00. It doesn’t take a genius to realize people aren’t going to pay twice as much for the Kindle edition as the hardcover. If you reprice your books on Kindle so that they’re less than $4.00 ($2.99 is the price recommended by both J.A. Konrath and Amazon), you should see a significant rise in your sale of books on Kindle. Keep in mind that you don’t earn a dime on the used copies of your physical books that Amazon is selling, but you could be making $2 for every Kindle edition priced at $2.99 that you've epublished yourself.

Friday, April 1, 2011

Google search of book bloggers who review fantasy

Ebook bestseller Amanda Hocking credits reviews from book bloggers for her successs. To find them, use the Google book-bloggers search engine. Type in the genre, and you'll get a list of people who review books in that genre.
http://www.google.com/cse?cx=017997935591651423304%3A5fpbgt6-tou&ie=UTF-8&q=fantasy&hl=en

Once you have your list, email the reviewers with Smashwords coupons for free copies of your book: http://www.smashwords.com/press/release/4

Wednesday, March 30, 2011

Link to great article on how authors can best utilize Twitter

Alan Rinzler wrote a great article on how authors can best utilize Twitter.

He suggests that writers should use their real names (the one they write under) because your name is your brand.

Know your audience, and build a following by finding and following people who are interested in your topic through Google's book blogger search  and with http://www.twellow.com which is like a yellow pages for Twitter. Also, @GalleyCat on Twitter has compiled lists of  useful people to follow, including book reviewers.

Putting people into lists on Twitter lets you see the most recent posts by people on that list. Follow them, and they might follow you. Start Tweeting, and make sure your posts are original, funny, timely,  or informative: the kind of stuff others may retweet. Retweet things you find interesting. Provide content about your topic, area of expertise, or if you write fiction, "a character, scene or situation you're working on." I would also add that you should ask questions. It's a good way to meet people in real life, so why wouldn't it work online too?

Link back to your blog, Tumblr page, website, Facebook, and include your Twitter name in your email signature, on your websites and blogs and so on. Put it in the back of your book. And after a while, mention that your book is available and link to where people can read chapters or buy it. Don't try to sell your book. Instead, simply try to provide useful content to others. 

Great article! http://www.alanrinzler.com/blog/2011/03/20/strategic-tweeting-for-authors/

Tuesday, March 29, 2011

This sums up how I'm feeling about my decision to epublish my first novel. I'll be starting with Toren: The Teller's Tale.

Monday, March 28, 2011

Places to get cover art, book trailers and more

1. http://hubpages.com/hub/Using_Photos_On_Your_Website

2. Rob Siders, for ebook formatting: http://www.52novels.com/

3. Great illustrator who does covers: http://www.partzero.com/

4. Derek Mah's website for covers: http://www.attoboy.com/

5. Carl Graves (cover designer, reasonable rates) website: http://extendedimagery.blogspot.com/

6. Sharon Pavón: "My cousins make independent films and are open to doing book trailers. This is their website" http://www.roaringcreekfilms.com/

7. Premade ebook covers at great prices: http://mycoverart.wordpress.com/clearance/

8. Mia Castile says, http://www.sherylclarkproductions.net/ did my amazing cover :) (She does book trailers too.)

9. Huge collection of images, reasonable prices: http://www.bigstockphoto.com/search/category/abstract/

10. Another huge collection of images, as well as video and audio, at reasonable prices: http://www.istockphoto.com/

11. From Arthur Slade "This is the company that did a few of my book trailers": http://www.audioartcafe.com/